Di solito non mi occupo ne' di fast fashion italiano ne' di moda curvy su questo blog - non per principio ma per il semplice fatto che il focus dei miei post e' sui trend e le news dalle passerelle e sullo styling - ma una fortunata coicidenza ha fatto si che la mia attenzione si fermasse su OVS, CurvyGlam ed il dibattito 'curvy'.
Il giorno dopo essere tornato 'alla realta'' dopo 5 intensi giorni di AltaRoma, pranzando con mia sorella ed il marito a Roma, Studio Aperto ha lanciato un servizio sulle curvy e la notizia che la modella Ashley Graham - una taglia 48 - fosse sulle pagine di Sports Illustrated. Ne e' scaturito un dibattito tra di noi e la contrapposizione modelle sottopeso/magre e curvy/sovrappeso e parlando, parlando, tra le varie problematiche e' emerso il fatto che per le taglie al di sopra della 50 e' difficile trovare abbigliamento di gusto. Poi qualche giorno dopo mi e' arrivata via mail la notizia del lancio della linea CurvyGlam di OVS il 14 febbraio.
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I don't usually cover both Italian fast fashion or curvy news on this blog - not as a principle but for the simple that my posts focus is on trends and news from the catwalk and on styling -, but a lucky coincidence made me pay attention su OVS ( the Italian M&S) , CurvyGlam and the 'curvy' debate.
The day after I had gone back' to reality' after 5 beautifully intense days of AltaRoma, while I was having lunch with mu sister and her husband in Rome, the news launched a feature on curvy models and the news that the model Ashley Graham - a size 16 - was on the pages of Fashion Illustrated. What followed was a discussion between us and the opposition underweight/slim models and overweight/curvy ones and among the many issued raised there was the difficulty for women that are over the size 18 to find anything stylish and trendy to wear. Then after few days I received an email with the communication that OVS was launching their CurvyGlam line on February 14th.
La linea prevede quattro immissioni, una al mese- la prima e' disponibile da oggi, sia online che nei negozi OVS - e' costituita da 17 capi, abbinabili e mixabili tra loro, da tubini a bluse e t-shirt, a gonne, jeans, legging s, capispalla floreali e in tessuto tecnico.
Dalle immagini i miei capi preferiti sono senza ombra di dubbio la t-shirt floreale, la gonna con pannello in coccodrillo,la blusa incrociata e l'abito in pizzo. Difficile constatare in foto la vestibilita' ed il taglio dei jeans, che mi sembrano siano in stile boyfriend, ma come tutti i nuovi progetti anche CurvyGlam e' un 'work in progress' che non solo e' il benvenuto ma si spera che, visto che un gigante come OVS sta facendo da apri pista, sia seguito, nel tempo, a ruota anche dagli altri reatilers.
The CurvyGlam line was created in collaboration with the fashion journalists Daniela Fedi e Lucia Serlenga, who also wrote the book ' Curvy, the glamourous side of roundness', who introduce, show and explain the collection in a straightforward, simple and honest way (in the video above in Italian), touching on some important points; they demolish first of all the feud between slim/curvy women saying that CurvyGlam is in favour of curvy women and not against anybody and also that ''you measure women in terms of glamour'' and not in kilos and centimetres.
The line will see four drops, one each month - the first is available from today both online and in the OVS stores - and the present one is made of 17 items that can be mixed and matched, from bodycon dresses, blouses and t-shirts to skirts, jeans, leggings,outerwear in floral prints and sporty fabrics.
From the lookbook I picked my favourites that are the floral t-shirt, the skirt with the crocodile panel, the crossed blouse and the lace dress. It's hard to tell from the pictures the cut and the wearability of the denim, that seem to be boyfriend style, but as any new porject, CurvyGlam too is a work is a welcomewprk in progress and I really hope that, as a giant like OVS is leading the way, other retailrs will follow suit.
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